VANCOUVER — After community feedback over the reservation system for Kitsilano Pool, the Vancouver Parks Board has doubled down in bold fashion, unveiling a new booking model inspired entirely by airline ticketing. Officials claim the system will “streamline operations” and “bring a sense of adventure” to recreational swimming, while critics call it “a thinly veiled cash grab that turns lap swims into budget airline roulette.”

Starting this summer, swimmers will reserve spots through SwimSmart, an app powered by a complex algorithm that adjusts prices based on demand, weather, and the lifeguard-to-cannonballer ratio. The city says the app will “ensure fair access” for budget-conscious families and offer “priority booking” for last-minute planners. Early adopters, however, have already reported $87 Wednesday morning swim slots and a mysterious “chlorine tax.”
Early morning lane swims on rainy Tuesdays will remain free, but coveted Saturday afternoon slots at Kitsilano Pool could cost up to $249.99, with a $12 “towel handling surcharge.”
“We noticed airlines make billions by charging customers for every little thing,” said Parks Board commissioner Laura Howard. “Why shouldn’t the public sector benefit too? Think of it as adding excitement. You’re not just swimming; you’re playing the market.”
Other Notable Extra Fees and Add-Ons
The Parks Board unveiled a full menu of “optional” services:
- Preferred Lane swimming: $8 for a lane, $15 for the deep-end corner with the least floating debris.
- Priority Splash-Free Boarding: $6 to avoid the cannonball kids.
- Bring your own floaties: $5 per inflatable, $12 for oversized unicorns.
- Lap Upgrade: For $29, lifeguards will glare at anyone who cuts you off mid-length.
- Chlorine Comfort Fee: $3 for pools at “above average” chemical levels.
- Snack Cart Service: $4.50 for poolside Skittles in a biodegradable cup.
Parents have expressed mixed feelings about the plan. “I guess it’s good I can guarantee a spot now,” said one mom while adding $19 to reserve a family change room. “But I don’t understand why I had to pay a ‘flipper surcharge.’”

Loyalty Programs and Layovers
To sweeten the deal, the Parks Board is introducing Swimmer’ Ear Reward Program. Frequent swimmers can rack up points redeemable for free entry at outdoor wading pools or discounted admission to other high-demand facilities, like the Stanley Park public washrooms.
Coming Soon: Standby Swimming
For those who can’t afford the dynamic prices, the Parks Board will soon offer “standby swims.” For $2, you can loiter poolside with a standby pass and hope a toddler bails at the last minute. “It’s just like standby flights, but wetter,” Howard assured reporters.
Local city councillor Pete Fry praised the plan: “Charging $35 to skip the rinse shower alone could save the city millions.”
